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Research papers

The marketing mix of retailing firms and its strategic and research problems

In order to know the real mechanics of distributive structures, and particularly of their evolution, it is first necessary to identify and analyse the functions they have to fulfil and the way in which they are (or are not) fulfilled. Every retailing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Giancarlo Ravazzi
April 1, 1974
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Citation

Ravazzi, G. (1974a, April 01). The marketing mix of retailing firms and its strategic and research problems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-mix-of-retailing-firms-and-its-strategic-and-research-problems